Examine Website Quality on M-banking Services Adoption in Bangladesh

Mobile banking allows consumers to operate their banking activities through their mobile device, tab, notepad, etc. Now a day’s m-banking service is considered one of the easiest and convenient ways for any kind of financial transaction. More ever, in the Bangladesh popularity of m-banking service increased day by day. But very few research conducted user acceptance of m-banking service in Bangladesh, especially the impact of web side quality on customer acceptance preference. For that reason, we proposed the extended unified theory of acceptance and use of technology(UTAUT2) model with the website quality to examine the influences of m-banking services adoption in Bangladesh. In this study data have been collected by questionnaire survey and the respondents were the m-banking users.This paper analyzed by applying partial least squares (PLS) based on 115 samples to test the conceptual model propose. Again, to determine the path significant levelthe bootstrapping method used with 300 resamples.The study found that social influence; facilitating conditions were the most significant antecedents of behavior intention and usage behavior. However, the results also confirm that website quality has no significant influence of the adoption of the m-banking services and the findings of this paper helps Bangladeshi Governments and private banks take proper initiative to emphasis on this specific areas to motivate the Bangladeshi customers to adopt more m-banking services.